Taking stock

Hilary Cadman Building the business Leave a Comment

Now that I’ve been running the business for four months, I feel that I’m really getting into the swing of it. I’ve got my admin organised (updating the blog is Tuesday’s task, so I’m already behind for this week …); I have six clients, spanning threee continents; and I’ve established my backup team, which spans two continents. One thing I haven’t done yet is …

Hilary CadmanTaking stock

Social networking is working for me!

Hilary Cadman Building the business, Professional development Leave a Comment

I’m not much of social networker. I could never see the point of Facebook (probably because I’m way outside the demographic, so don’t have many friends using it), and I gave up ‘tweeting‘ after a couple of weeks (a common phenomenon apparently). A post on the BELS discussion list persuaded me to join LinkedIn, and for a while I thought it was yet another time-wasting activity. However, now …

Hilary CadmanSocial networking is working for me!

To publicise or not to publicise …

Hilary Cadman Building the business Leave a Comment

I haven’t done much to publicise my business, so recently I looked into the idea of making my website more ‘visible’. I wanted my site to be the first to appear if someone searched using a term such as  ‘medical editor Australia’ or ‘science editor Australia’. Unfortunately, the quote I received for having this done professionally was way beyond my budget. When I talked to …

Hilary CadmanTo publicise or not to publicise …